Craft & Sustainability
Rooted in tradition, committed to sustainability
We provide an option to work with 100% recycled fabrics across our core merchandise – t-shirts, sweatshirts, and canvas totes, ensuring that every product reduces environmental impact without compromising on feel, durability, or finish.
The result is merchandise that feels premium and also aligns with the values today’s consumers actively seek.
Sustainability extends to people and process
We collaborate directly with craftspeople across India and help to refine their craft for contemporary markets.
We rethink functionality and finish so that craft products meet global aesthetic standards while retaining their cultural authenticity.
We aim to bridge the gap between heritage and modern design, enabling artisans to access more premium markets.
Artisan Partnerships that Create Impact
Our partnerships also include NGOs and women-led collectives, where skilled artisans create crochet-based products such as coasters, tote bags, and pouches. These collaborations generate consistent livelihoods while bringing handcrafted warmth into everyday merchandise.
GI-Tagged Excellence in Every Piece
We work with GI-tagged Shantiniketan leather units, known for their intricate, labor-intensive craftsmanship.
From pouches and eyewear cases to coin boxes, these products carry a legacy of detail and skill, and we custom create designs and logos for brands that are hand stamped and painted on these goods to make them more relevant for the brand’s consumer.
The Maatir Approach
Use sustainable materials as required, design with intention, and build meaningful partnerships.
The outcome is merchandise that is not only beautiful, but also responsible.
Who is this for?
Forward-thinking brands, corporate teams, luxury event planners, and wedding curators who value sustainability as much as aesthetics.
If you represent companies, event curators, and wedding planners and are seeking completely sustainable solutions, please enquire below.
Let’s Design Your Merchandise
If you’re a retailer or brand looking to create:
Premium merchandise, High-conversion product lines, Strong brand identity